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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .

Fiat wants a crossover to compete against the Volkswagen Golf

Fiat has decided it won't launch a new conventional hatchback to rival the Volkswagen Golf, Europe's best-selling car. Instead, Fiat CEO Sergio Marchionne wants the Italian automaker to replace its slow-selling Bravo compact hatchback with an all-new high-roof crossover inspired by the hot-selling Nissan Qashqai. Marchionne first hinted at Fiat's plan to make the bold product move at the Detroit auto show in January.